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Allen Borza

Allen Borza

Chief Environmental Officer - Allen has over 18 years of design experience ranging from website & graphic design to technical CAD design and 3D animation. Mr. Borza earned a BS degree in Media Arts & Animation from the Art Institute of Ft. Lauderdale. An entrepreneur at heart, Allen works with clients to truly understand their business and how technology and design can help them improve sales, conversions and brand awareness.

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The article, featured in the "That's Life" column by Author Emily J. Minor is titled:
"SO HAPPY TOGETHER - How To Merge Mairrage and Career - Without Killing Each Other"

Full article (begins on page 40 (printed as page 39): http://www.bocaratonobserver.com/index.php?reqpage=the-observer-online&issue=45

...

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Partners of Green Group Studio, Clara Mateus and Allen Borza, have 5 designs featured in Harper Collins's The New Big Book of Design LayoutsGreen Group Studio partners Allen Borza (pictured) and Clara Mateus are all smiles today after receiveing a pre-production copy of a new design book that includes 5 of their designs. Upon submitting a handful of designs, Harper Collins Publishing contacted GGS to notify us that one of our pieces have been selected for a case study. A month or so later, Allen and Clara discovered that 4 more pieces that they submitted have also been selected for inclusion in the book. This design book "The New Big Book of Design Layouts" will be published in over 20 countries and will hit the shelves in October.

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"What should I implement into my site?" is a common question that I am asked. Obviously this will vary by industry, but there's a cost/benefit analysis that you will need to consider before jumping into anything. While social networking links are a must (if you actively socially market), there are many other items one can include on a website.

Website add-ons go by many names: widgets, plugins, components etc. Each of these add-ons involve some sort of script to enhance your website. Many of these items allow your website to have "Web 2.0" functionality (the fancy buzzword that describes interactive websites).

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Your website is a key marketing tool these days and the virtual brochure of the 21st century. These days, anyone can look like a Fortune 500 business on the web - without spending a fortune.
The latest buzzword being thrown around is “Web 2.0.” In short, going from a basic html website to Web 2.0 is like trading in a megaphone for a cell phone – your audience can communicate back with you. These days, companies need to focus on price, quality and delivery. A website that properly allows for “user feedback” can address each of these concerns:

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Malware, hackers and phishing, oh My!

H1N1 is a walk in the park compared to identity theft. If you are like me, a significant portion of your life is on your computer. Hopefully by now, we all have basic security features in place (and we have our operating systems constantly reminding us about updates). The fact remains that there are more viruses today than ever - literally. That coupled with the fact that identity theft is one of the fastest growing crimes, makes it quite clear that we all have our personal information at risk. So with the odds stacked up against you, how can we move into 2010 with confidence? The answer is an ounce of prevention, and a pound of common sense.

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If L.L. Cool J were a geek like me, that’d be his new anthem. Web based programs are a new trend that will continue to grow. While the little web apps I mentioned last month: Box (box.net) for file sharing, and Picnik (Picnik.com) for image editing make your life easier, that’s only the beginning. In today’s information age, internet enabled phones are becoming the norm - so not only are we accessible from anywhere, but we are expected to be checking our email on the run too. What happened to technology is making our lives easier? The next leap isn’t connecting to each other – it’s collaborating with each other. Virtual offices and online collaboration will be the next standard for startups and established businesses alike, especially as the global market evolves.

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Social networking seems to be the recessionary blue light special for companies trying to bring in business. It’s free, and everyone is saying to do it, right? Unfortunately the “if you build it, they will come” mentality doesn’t always work. In today’s information age, content is king, and unless you have something interesting to contribute (read: smart, funny, attractive, unicycling bungee jumper) your social media outlet may fall on deaf ears. However, while technologies are advancing to make our lives easier (supposedly), for some people it can just be an added headache.

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Business loans: SBA programs are available, but banks hesitant to lend

Despite several federal programs, banks only lending to best customers

South Florida Sun-Sentinel | July 5, 2009
(full story here)

Green Group Studio entrepreneurs Allen Borza and wife Clara Mateus

 

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BALANCING ACT

Jobless opt for entrepreneurship over job hunting

With the economy in a slump, many workers who can't find employment are considering launching their own business.

Clara Mateus and husband Allen Borza formed an eco-friendly graphic and web design firm in Greenacres, Florida

LILLY ECHEVERRIA / MIAMI HERALD STAFF

 

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