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Michelle Kaplan

Michelle Kaplan

Michelle Kaplan has not set their biography yet

Posted by on in Uncategorized

It’s a movement, in the headlines everywhere we see a ban on the plastic straw, known as the world’s most wasteful commodity, it’s become a symbol of our single-use throwaway plastic-loving society.

Of all the plastic things, why pick on straws? According to The National Park Services, it is estimated that Americans use 500 million "drinking straws" a day.

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Posted by on in Uncategorized

You’ve been in business a long time and have built up a good reputation, in fact, you like to brag that you’ve never advertised, that all of your business is simply “word of mouth” — now just imagine the kind of business you could have IF you had dipped your toes in a solid marketing campaign — in other words,  you can only get business from where you market.

Yes, word of mouth is great advertising. Having customers brag about your business and recommend them to others is great, but that same concept can be kicked up more than a notch by using the right marketing technique for your business.

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Posted by on in Uncategorized

 

Gimme that Brand Love

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Posted by on in SEO

That famous quote “You can’t please all of the people all of the time,” has been the Pandora’s box for marketers everywhere, and it’s true, you can’t — however, by using content decisively, either directed to your target audience or through a message for the masses, you can tailor-make a marketing strategy that works for your business.

To be a considered thought leader in the industry, or to create a tribe of loyal customers, you need to provide a stream of valuable, consumable, fresh content. Do this, and they’ll flock to your pages for new insights, the latest news, and your offerings. Neglect feeding the insatiable need for new, your audience will lose interest and seek to fill this desire someplace else.

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