The Green Group Studio Blog

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Posted by on in Marketing

A brand value is a desirable principle or quality that embodies a brand. For business owners, identifying their brands’ values can help to streamline decision-making and provide direction in everything that they do. From marketing campaigns to HR, and everything in between, branding experts agree that identifying your company’s brand values will help to make starting and managing a business easier. Consider the below benefits when deciding whether or not to invest the time in pinpointing your brand’s values.

 

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Posted by on in Marketing


As a graphic designer with almost ten years of experience, I cannot stress enough the importance of consistently marketing your business. It doesn’t matter how great the quality of your product is or how amazing your services are; if you don’t put in the effort to properly market your business, you’re going to go unnoticed by consumers. Brand awareness and product relevance are crucial pieces to growing your business and creating loyal customers. Below are a few of the basic steps to getting your company on a consumer’s radar.

Posted by on in Marketing

Behind every good (and bad) website is a copywriter working diligently to research, organize, write, edit, and rewrite a carefully worded and masterfully crafted explanation of the history and personality of a brand. This, in combination with the additional value provided to a company’s current and potential customers through the creation of content like informational blog posts, is the duty and power of a copywriter.

Copywriting isn’t always easy, we find ourselves writing about almost everything: agricultural services, ethical towing practices, and even addiction treatments. Despite the difficulties that may come with such disparity, those fortunate enough to name copywriting as their profession are able to learn a lot about, well, a lot! Moreover, even though we’re challenged with studying and writing about a variety of unfamiliar topics, we must remain focused on the bigger picturethe brand.

Posted by on in Marketing

email-list-purchasingMany businesses just don’t know where to begin when it comes to acquiring legitimate and profitable leads. One of the growing trends we’ve been seeing in obtaining these leads has been the purchasing of contact lists provided by third-parties. These lists are compiled based on any number of factors including market segment and industry profession.

A great resource to purchase one of these lists from is Florida DBPR, which has contacts for all state licensed professionals. Green Group Studio can help you acquire similar lists, and works with specialized list purchasing companies to help you to nail down a targeted list through key aspects including household income, region and consumer interests to better optimize your return on investment.

 

Posted by on in Marketing

Aloha and a Happy 2015!

Thinking of a little email marketing for your 2015 resolution to bolster business?  Well if your new years resolution is to get your neglected newsletter off the ground, there are some things worth considering.  I am sure you have heard of many email campaign management systems: Constant Contact, Vertical Response, MailChimp, Bronto, and the list goes on... Are they all created equal? No. Ok, stop reading, you have your answer.  

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Been thinking about sending e-blast newsletters? Constant Contact offers a 30 day trial, and because we are business partners, we have a 30% off promo code for your first 3 months.

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