The Green Group Studio Blog

With a hearty helping of news & technology, a sprinkle of coupon codes garnished with the right amount of crazy, our blog will wet your appetite for being a "Green Groupie." There is also a RSS link if you are a dork like us and actually know what a RSS feed is. Enjoy!
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Posted by on in SEO

That famous quote “You can’t please all of the people all of the time,” has been the Pandora’s box for marketers everywhere, and it’s true, you can’t — however, by using content decisively, either directed to your target audience or through a message for the masses, you can tailor-make a marketing strategy that works for your business.

To be a considered thought leader in the industry, or to create a tribe of loyal customers, you need to provide a stream of valuable, consumable, fresh content. Do this, and they’ll flock to your pages for new insights, the latest news, and your offerings. Neglect feeding the insatiable need for new, your audience will lose interest and seek to fill this desire someplace else.

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Posted by on in SEO

You've got your business started, website up and running, and now it's time to up your marketing strategy. Blogs are a fantastic way to organically increase your search engine rankings, credibility within your niche or industry, and authenticity or connection with your clients. Although it's a relatively easy way to expand your business platform, many individuals and businesses don’t use their blog to its fullest potential.

The Content Strategists at Green Group Studio have already given you some great tips and tricks to writing copy for your website, but blogging is a whole different medium. While website copy is typically centered around informing customers about products or services, blogs are generally written in a more conversational tone and seek to inform users about how their problems can be solved based on the company's offerings. This helps to draw potential customers to your website and makes them feel more comfortable with your brand. This unique ability to relate to customers is the true value of a company's blog.

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Posted by on in SEO

"...There is no subject more well-known to someone than themselves.."

A recent Harvard research shows that people like to talk about themselves because it feels good.

And according to a human conversational behavior study "..on average, people spend 60 percent of conversations talking about themselves...". And a paper published on Stanford infolab shows that this number reaches 80 percent in social media platforms such as Twitter or Facebook.

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