The Green Group Studio Blog

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It’s a movement, in the headlines everywhere we see a ban on the plastic straw, known as the world’s most wasteful commodity, it’s become a symbol of our single-use throwaway plastic-loving society.

Of all the plastic things, why pick on straws? According to The National Park Services, it is estimated that Americans use 500 million "drinking straws" a day.

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You’ve been in business a long time and have built up a good reputation, in fact, you like to brag that you’ve never advertised, that all of your business is simply “word of mouth” — now just imagine the kind of business you could have IF you had dipped your toes in a solid marketing campaign — in other words,  you can only get business from where you market.

Yes, word of mouth is great advertising. Having customers brag about your business and recommend them to others is great, but that same concept can be kicked up more than a notch by using the right marketing technique for your business.

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Gimme that Brand Love

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Influencer marketing is a great way to get your brand's name out there and, when done correctly, can create an influx of new leads and clients for your businessBefore your company can truly take advantage of influencer marketing, it's important to understand exactly what influencer marketing is, who the potential influencers in your market are, and why it can help your businessFor all of these answers and more, read below on the what, who's, and why's of influencer marketing.

 

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Today, June 5th, we celebrate World Environment Day—and every June 5th since 1973. This very day is celebrated to raise global awareness to take positive environmental action to protect nature and planet Earth.

It is no surprise that Green Group Studio cares deeply for our planet and all that inhabits it, so we encourage you to take a step in the direction of positive change. Here are a few simple tips on how to make Your personal environment better for the environment:

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Happy National Recycle Day!

At GGS, Green is more than a color or a gimmick - it's our mantra. So naturally, we would like to climb the nearest mountaintop and shout “Today Is National Recycle Day!”

But since we are based in Florida and it is seemingly flat here, we leave you with this blog post.

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Responsive Web Design:
One website, Many devices.

With 91% of U.S. residents always within reach of a smartphone and/or tablet, there is only one solution for your website: Responsive Web Design. 28% of Internet usage comes from mobile phones and is projected to take over desktop usage by 2014. Without a mobile-friendly site, you’ll be driving users to your competition. According to Masha Fisch of Google Mobile Ads Marketing, “67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way.” 

  

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Ahh yes, it's that special time of year when we get to express our affinity for the franchise created by billionaire philanthropist George Lucas. For anyone living under a rock this past year, Lucas sold the franchise to Disney for an obscene amount of money and decided to donate ALL of it to educational charities - Wow, and you thought Zuckerburg was a saint for only taking a dollar for his 2013 salary and bonuses for flying the Millennium Facebook! 

Well Mr. L, we salute you and hope that Disney takes the reins and does what everyone expects: makes an awesome amusement park so we can finally fly in spaceships! Thank you for being one of the strongest creative forces that our generation has ever known. You are definitely amongst the stars in our book, and we are sure we're not alone! May the Fourth be with you!

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