The Green Group Studio Blog

With a hearty helping of news & technology, a sprinkle of coupon codes garnished with the right amount of crazy, our blog will wet your appetite for being a "Green Groupie." There is also a RSS link if you are a dork like us and actually know what a RSS feed is. Enjoy!
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Posted by on in Uncategorized

It’s a movement, in the headlines everywhere we see a ban on the plastic straw, known as the world’s most wasteful commodity, it’s become a symbol of our single-use throwaway plastic-loving society.

Of all the plastic things, why pick on straws? According to The National Park Services, it is estimated that Americans use 500 million "drinking straws" a day.


Posted by on in Uncategorized

You’ve been in business a long time and have built up a good reputation, in fact, you like to brag that you’ve never advertised, that all of your business is simply “word of mouth” — now just imagine the kind of business you could have IF you had dipped your toes in a solid marketing campaign — in other words,  you can only get business from where you market.

Yes, word of mouth is great advertising. Having customers brag about your business and recommend them to others is great, but that same concept can be kicked up more than a notch by using the right marketing technique for your business.


Posted by on in Uncategorized


Gimme that Brand Love

Posted by on in Holidays and Special Dates

As we turn 11, we are humbled by the success we have been fortunate to find as an agency, and as a valued partner to our clients.  The strength and experience of our team and the deep client relationships we have developed over the years is what keeps us strong, inspired and driven to create. 

Companies change over the years, yet we remain dedicated to our core values as a green company that is part of the local community. As we grow, we continue to work with small business owners and give them the same level of care that we give to our publicly traded and government agency clients.


Posted by on in Holidays and Special Dates

As we turn 10, we reflect and celebrate this milestone and a look forward to every coming year. Starting a business in the rough economic climate in 2008, our founders combined their passion for design and the environment to form GGS. We have assembled a talented team that works hard, and shares our passion and tenacity to design amazing things with a purpose in mind. We continue to create impactful designs that we and our clients are proud of. We transform businesses; reinvigorating and revitalizing brands and the people behind them.

Some of the brands we have been proud to work with since the early days of GGS include Florida Community Bank, Assurance Power Systems, The Crunchy Condiment Company, and A Suite Salon.

Posted by on in SEO

That famous quote “You can’t please all of the people all of the time,” has been the Pandora’s box for marketers everywhere, and it’s true, you can’t — however, by using content decisively, either directed to your target audience or through a message for the masses, you can tailor-make a marketing strategy that works for your business.

To be a considered thought leader in the industry, or to create a tribe of loyal customers, you need to provide a stream of valuable, consumable, fresh content. Do this, and they’ll flock to your pages for new insights, the latest news, and your offerings. Neglect feeding the insatiable need for new, your audience will lose interest and seek to fill this desire someplace else.


Posted by on in Holidays and Special Dates

In a world of emerging technologies where our phones have become an extension of ourselves, it's easy to forget about the simple things, like spending time in nature. There are numerous studies that prove how spending more time outdoors does wondrous things for the body, from decreasing stress to improving memory, yet most people just don't make time for it.

This year's World Environment Day is hosted by Canada and themed "Connecting people to nature." In South Florida, we're incredibly lucky to be surrounded by some unique and beautiful sites, like the everglades. In honor of World Environment Day, we challenge you to enjoy some time outside this week and reconnect with nature.

Posted by on in Marketing

A brand value is a desirable principle or quality that embodies a brand. For business owners, identifying their brands’ values can help to streamline decision-making and provide direction in everything that they do. From marketing campaigns to HR, and everything in between, branding experts agree that identifying your company’s brand values will help to make starting and managing a business easier. Consider the below benefits when deciding whether or not to invest the time in pinpointing your brand’s values.


Posted by on in Eco-Friendly

At Green Group Studio, we take our responsibility to the environment seriously. In fact, it's what the "Green" in Green Group Studio stands for! Not only does our office and staff engage in eco-friendly practices, but we also encourage our neighbors and community to join us in doing their part as well, making a greener place for us and the generations to come. You can read all about how we’ve gone green and encouraged our clients to do the same here.

According to the Solid Waste Authority, Palm Beach County has one of the best recycling programs in the nation and has adopted Florida's 75% waste reduction goal. For the last 30 years, the SWA has been providing efficient and convenient services to help us preserve our natural resources. Recycling is one of the easiest and simplest ways to make a difference in your community, whether at home or work.


Posted by on in Holidays and Special Dates


The Green Group Studio team takes our commitment to conservation and eco-friendly practices (both at home and in the office) seriously. That's why we spend every Earth Day celebrating our planet and learning new ways to keep it happy and healthy. Over the past nine years, we've spent Earth Day doing everything from touring a wildlife sanctuary right here in South Florida to teaching children about the environment. This year, we enjoyed an educational and team-building trip to the Gumbo Limbo Nature Center located in Boca Raton, Florida.

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8461 Lake Worth Road
Lake Worth, Florida 33467, USA

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8461 Lake Worth Road, Suite 227
Lake Worth, Florida 33467, USA
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