The Green Group Studio Blog

With a hearty helping of news & technology, a sprinkle of coupon codes garnished with the right amount of crazy, our blog will wet your appetite for being a "Green Groupie." There is also a RSS link if you are a dork like us and actually know what a RSS feed is. Enjoy!
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Posted by on in Holidays and Special Dates

In a world of emerging technologies where our phones have become an extension of ourselves, it's easy to forget about the simple things, like spending time in nature. There are numerous studies that prove how spending more time outdoors does wondrous things for the body, from decreasing stress to improving memory, yet most people just don't make time for it.

This year's World Environment Day is hosted by Canada and themed "Connecting people to nature." In South Florida, we're incredibly lucky to be surrounded by some unique and beautiful sites, like the everglades. In honor of World Environment Day, we challenge you to enjoy some time outside this week and reconnect with nature.

Posted by on in Marketing

A brand value is a desirable principle or quality that embodies a brand. For business owners, identifying their brands’ values can help to streamline decision-making and provide direction in everything that they do. From marketing campaigns to HR, and everything in between, branding experts agree that identifying your company’s brand values will help to make starting and managing a business easier. Consider the below benefits when deciding whether or not to invest the time in pinpointing your brand’s values.

 

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Posted by on in Eco-Friendly

At Green Group Studio, we take our responsibility to the environment seriously. In fact, it's what the "Green" in Green Group Studio stands for! Not only does our office and staff engage in eco-friendly practices, but we also encourage our neighbors and community to join us in doing their part as well, making a greener place for us and the generations to come. You can read all about how we’ve gone green and encouraged our clients to do the same here.

According to the Solid Waste Authority, Palm Beach County has one of the best recycling programs in the nation and has adopted Florida's 75% waste reduction goal. For the last 30 years, the SWA has been providing efficient and convenient services to help us preserve our natural resources. Recycling is one of the easiest and simplest ways to make a difference in your community, whether at home or work.

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Posted by on in Holidays and Special Dates

 

The Green Group Studio team takes our commitment to conservation and eco-friendly practices (both at home and in the office) seriously. That's why we spend every Earth Day celebrating our planet and learning new ways to keep it happy and healthy. Over the past nine years, we've spent Earth Day doing everything from touring a wildlife sanctuary right here in South Florida to teaching children about the environment. This year, we enjoyed an educational and team-building trip to the Gumbo Limbo Nature Center located in Boca Raton, Florida.

Posted by on in Uncategorized

Influencer marketing is a great way to get your brand's name out there and, when done correctly, can create an influx of new leads and clients for your businessBefore your company can truly take advantage of influencer marketing, it's important to understand exactly what influencer marketing is, who the potential influencers in your market are, and why it can help your businessFor all of these answers and more, read below on the what, who's, and why's of influencer marketing.

 

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Posted by on in Social Media

With so many different social applications out there to choose from, it's hard to know which ones are worth utilizing from a business standpoint. Since Instagram came out in October 2010, the application has quickly become one of the top performing social media platforms available—which is saying a lot when you consider competitors like Facebook and Twitter. As of December 2016, Instagram has over 600 million users from all over the world, allowing businesses of all sizes to tap into markets that were never before thought possible. Below is a brief introduction into the basics of Instagram, as well as how businesses can take advantage of the platform as a marketing tool.

Posted by on in Holidays and Special Dates
First celebrated in 1993, World Water Day was created by the United Nations General Assembly to spread the word and explore our options surrounding the world's water crisis. Their theme for this year is all about wastewater: how we can reduce and reuse wastewater, and the major impact this can have in our homes, cities, businesses, lands, and more. 

 

At Green Group Studio we LOVE the environment and any and all things eco-friendly, so it's no coincidence that our founders birthdays are on two of the most important, environmentally friendly holidays! Allen Borza was born on Earth Day and Clara Mateus on World Water Day. 

 

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Posted by on in SEO

You've got your business started, website up and running, and now it's time to up your marketing strategy. Blogs are a fantastic way to organically increase your search engine rankings, credibility within your niche or industry, and authenticity or connection with your clients. Although it's a relatively easy way to expand your business platform, many individuals and businesses don’t use their blog to its fullest potential.

The Content Strategists at Green Group Studio have already given you some great tips and tricks to writing copy for your website, but blogging is a whole different medium. While website copy is typically centered around informing customers about products or services, blogs are generally written in a more conversational tone and seek to inform users about how their problems can be solved based on the company's offerings. This helps to draw potential customers to your website and makes them feel more comfortable with your brand. This unique ability to relate to customers is the true value of a company's blog.

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Posted by on in Holidays and Special Dates

Green Group turns 9! Today marks our ninth anniversary. We've had such an incredible year with our amazing clients - we can't wait to keep on working hard and having fun with them!

Nine years of creativity, design, and inspiration have flown by. We feel so lucky to have such wonderful, supportive clients who bring us the engaging projects we live for.

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Posted by on in Holidays and Special Dates

As we ring in the New Year, the team here at Green Group Studio is excited to welcome a new member to our growing staff, Lyssa Winograd. A world traveler who has lived in New York, New Zealand, and Australia, and has visited five out of the seven continents, Lyssa recently moved down to Palm Beach County, Florida. She graduated from Penn State University with a Bachelor of Arts in journalism, and is now our Social Media and Blogger Intern Extraordinaire. She has a love of the written word and is excited to get started working for and with our fantastic clientele.

When she's not in the office writing and researching, Lyssa can be found reading, doing yoga, or binge watching the latest Netflix shows and movies.

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