With so many different social applications out there to choose from, it's hard to know which ones are worth utilizing from a business standpoint. Since Instagram came out in October 2010, the application has quickly become one of the top performing social media platforms available—which is saying a lot when you consider competitors like Facebook and Twitter. As of December 2016, Instagram has over 600 million users from all over the world, allowing businesses of all sizes to tap into markets that were never before thought possible. Below is a brief introduction into the basics of Instagram, as well as how businesses can take advantage of the platform as a marketing tool.
What is Instagram?
In case you're been living without internet or cable for the past six and a half years, Instagram is a photo and video sharing application. In addition to its original image-sharing feature, Instagram has added additional features like temporary video "stories", an algorithm-based newsfeed, and albums (among other things) in order to compete with its competitors. Businesses can create a profile with a username, photo, small "About Me" section, and link. The website address you put here is especially important since it's the only clickable link you'll be able to showcase.