The Green Group Studio Blog

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Posted by on in Uncategorized

 

Gimme that Brand Love

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Posted by on in Holidays and Special Dates

As we turn 10, we reflect and celebrate this milestone and a look forward to every coming year. Starting a business in the rough economic climate in 2008, our founders combined their passion for design and the environment to form GGS. We have assembled a talented team that works hard, and shares our passion and tenacity to design amazing things with a purpose in mind. We continue to create impactful designs that we and our clients are proud of. We transform businesses; reinvigorating and revitalizing brands and the people behind them.

Some of the brands we have been proud to work with since the early days of GGS include Florida Community Bank, Assurance Power Systems, The Crunchy Condiment Company, and A Suite Salon.

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Posted by on in SEO

That famous quote “You can’t please all of the people all of the time,” has been the Pandora’s box for marketers everywhere, and it’s true, you can’t — however, by using content decisively, either directed to your target audience or through a message for the masses, you can tailor-make a marketing strategy that works for your business.

To be a considered thought leader in the industry, or to create a tribe of loyal customers, you need to provide a stream of valuable, consumable, fresh content. Do this, and they’ll flock to your pages for new insights, the latest news, and your offerings. Neglect feeding the insatiable need for new, your audience will lose interest and seek to fill this desire someplace else.

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Posted by on in Holidays and Special Dates

In a world of emerging technologies where our phones have become an extension of ourselves, it's easy to forget about the simple things, like spending time in nature. There are numerous studies that prove how spending more time outdoors does wondrous things for the body, from decreasing stress to improving memory, yet most people just don't make time for it.

This year's World Environment Day is hosted by Canada and themed "Connecting people to nature." In South Florida, we're incredibly lucky to be surrounded by some unique and beautiful sites, like the everglades. In honor of World Environment Day, we challenge you to enjoy some time outside this week and reconnect with nature.

Posted by on in Marketing

A brand value is a desirable principle or quality that embodies a brand. For business owners, identifying their brands’ values can help to streamline decision-making and provide direction in everything that they do. From marketing campaigns to HR, and everything in between, branding experts agree that identifying your company’s brand values will help to make starting and managing a business easier. Consider the below benefits when deciding whether or not to invest the time in pinpointing your brand’s values.

 

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Posted by on in Eco-Friendly

At Green Group Studio, we take our responsibility to the environment seriously. In fact, it's what the "Green" in Green Group Studio stands for! Not only does our office and staff engage in eco-friendly practices, but we also encourage our neighbors and community to join us in doing their part as well, making a greener place for us and the generations to come. You can read all about how we’ve gone green and encouraged our clients to do the same here.

According to the Solid Waste Authority, Palm Beach County has one of the best recycling programs in the nation and has adopted Florida's 75% waste reduction goal. For the last 30 years, the SWA has been providing efficient and convenient services to help us preserve our natural resources. Recycling is one of the easiest and simplest ways to make a difference in your community, whether at home or work.

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Posted by on in Holidays and Special Dates

 

The Green Group Studio team takes our commitment to conservation and eco-friendly practices (both at home and in the office) seriously. That's why we spend every Earth Day celebrating our planet and learning new ways to keep it happy and healthy. Over the past nine years, we've spent Earth Day doing everything from touring a wildlife sanctuary right here in South Florida to teaching children about the environment. This year, we enjoyed an educational and team-building trip to the Gumbo Limbo Nature Center located in Boca Raton, Florida.

Posted by on in Uncategorized

Influencer marketing is a great way to get your brand's name out there and, when done correctly, can create an influx of new leads and clients for your businessBefore your company can truly take advantage of influencer marketing, it's important to understand exactly what influencer marketing is, who the potential influencers in your market are, and why it can help your businessFor all of these answers and more, read below on the what, who's, and why's of influencer marketing.

 

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Posted by on in Social Media

With so many different social applications out there to choose from, it's hard to know which ones are worth utilizing from a business standpoint. Since Instagram came out in October 2010, the application has quickly become one of the top performing social media platforms available—which is saying a lot when you consider competitors like Facebook and Twitter. As of December 2016, Instagram has over 600 million users from all over the world, allowing businesses of all sizes to tap into markets that were never before thought possible. Below is a brief introduction into the basics of Instagram, as well as how businesses can take advantage of the platform as a marketing tool.

Posted by on in Holidays and Special Dates
First celebrated in 1993, World Water Day was created by the United Nations General Assembly to spread the word and explore our options surrounding the world's water crisis. Their theme for this year is all about wastewater: how we can reduce and reuse wastewater, and the major impact this can have in our homes, cities, businesses, lands, and more. 

 

At Green Group Studio we LOVE the environment and any and all things eco-friendly, so it's no coincidence that our founders birthdays are on two of the most important, environmentally friendly holidays! Allen Borza was born on Earth Day and Clara Mateus on World Water Day. 

 

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