The Green Group Studio Blog

With a hearty helping of news & technology, a sprinkle of coupon codes garnished with the right amount of crazy, our blog will wet your appetite for being a "Green Groupie." There is also a RSS link if you are a dork like us and actually know what a RSS feed is. Enjoy!
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Posted by on in Uncategorized

Influencer marketing is a great way to get your brand's name out there and, when done correctly, can create an influx of new leads and clients for your businessBefore your company can truly take advantage of influencer marketing, it's important to understand exactly what influencer marketing is, who the potential influencers in your market are, and why it can help your businessFor all of these answers and more, read below on the what, who's, and why's of influencer marketing.


Posted by on in Social Media

With so many different social applications out there to choose from, it's hard to know which ones are worth utilizing from a business standpoint. Since Instagram came out in October 2010, the application has quickly become one of the top performing social media platforms available—which is saying a lot when you consider competitors like Facebook and Twitter. As of December 2016, Instagram has over 600 million users from all over the world, allowing businesses of all sizes to tap into markets that were never before thought possible. Below is a brief introduction into the basics of Instagram, as well as how businesses can take advantage of the platform as a marketing tool.

Posted by on in Holidays and Special Dates
First celebrated in 1993, World Water Day was created by the United Nations General Assembly to spread the word and explore our options surrounding the world's water crisis. Their theme for this year is all about wastewater: how we can reduce and reuse wastewater, and the major impact this can have in our homes, cities, businesses, lands, and more. 


At Green Group Studio we LOVE the environment and any and all things eco-friendly, so it's no coincidence that our founders birthdays are on two of the most important, environmentally friendly holidays! Allen Borza was born on Earth Day and Clara Mateus on World Water Day. 



Posted by on in SEO

You've got your business started, website up and running, and now it's time to up your marketing strategy. Blogs are a fantastic way to organically increase your search engine rankings, credibility within your niche or industry, and authenticity or connection with your clients. Although it's a relatively easy way to expand your business platform, many individuals and businesses don’t use their blog to its fullest potential.

The Content Strategists at Green Group Studio have already given you some great tips and tricks to writing copy for your website, but blogging is a whole different medium. While website copy is typically centered around informing customers about products or services, blogs are generally written in a more conversational tone and seek to inform users about how their problems can be solved based on the company's offerings. This helps to draw potential customers to your website and makes them feel more comfortable with your brand. This unique ability to relate to customers is the true value of a company's blog.


Posted by on in Holidays and Special Dates

Green Group turns 9! Today marks our ninth anniversary. We've had such an incredible year with our amazing clients - we can't wait to keep on working hard and having fun with them!

Nine years of creativity, design, and inspiration have flown by. We feel so lucky to have such wonderful, supportive clients who bring us the engaging projects we live for.

Posted by on in Holidays and Special Dates

As we ring in the New Year, the team here at Green Group Studio is excited to welcome a new member to our growing staff, Lyssa Winograd. A world traveler who has lived in New York, New Zealand, and Australia, and has visited five out of the seven continents, Lyssa recently moved down to Palm Beach County, Florida. She graduated from Penn State University with a Bachelor of Arts in journalism, and is now our Social Media and Blogger Intern Extraordinaire. She has a love of the written word and is excited to get started working for and with our fantastic clientele.

When she's not in the office writing and researching, Lyssa can be found reading, doing yoga, or binge watching the latest Netflix shows and movies.

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Posted by on in Holidays and Special Dates


Happy Halloween everyone! Don't forget, you still have until tomorrow (November 1st) at 5:00 PM to enter our "Share Your Spirit" Contest. Click HERE for complete details or head on over to the Green Group Studio Facebook page to learn more.

Posted by on in Web Design

The Mellgren Planning Group, Inc.
is a full-service city planning, zoning, designing, and development firm based in Ft. Lauderdale, Florida, serving municipalities across Florida. In July, The Mellgren Planning Group Founder and President, Michele Mellgren, enlisted the help of Green Group Studio to aid them in their rebranding efforts with a new logo and website.

Posted by on in Web Design

Written, designed, and developed by the print and web teams at Green Group Studio, Mortgage Central is a microsite that complements and enhances Florida Community Bank’s primary website. This comprehensive resource was designed to provide information on all facets of mortgages – essentially a resource where one can learn all there is to know about mortgages, the home buying process, and the residential lending products offered by FCB. Mortgage Central is a resounding success and testament to the talents at work at Green Group Studio.

Posted by on in Graphic Design

The amount of visual information competing for a consumer's attention on a daily basis is increasing all the time, making the need to stand out from one's competitors even more critical. Effective marketing requires an organization of information in a concise and visually interesting way, all while successfully drawing a viewer's attention and encouraging them to remember your product.

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8461 Lake Worth Road
Lake Worth, Florida 33467, USA

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8461 Lake Worth Road, Suite 227
Lake Worth, Florida 33467, USA
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