“…There is no subject more well-known to someone than themselves..”
A recent Harvard research shows that people like to talk about themselves because it feels good.
And according to a human conversational behavior study “..on average, people spend 60 percent of conversations talking about themselves…”. And a paper published on Stanford infolab shows that this number reaches 80 percent in social media platforms such as Twitter or Facebook.
No wonder PlayBuzz.com has reached 58 Million monthly unique visitors and is the most shared website on Facebook.
How Often Magic Words Like “You” or “Your” Appear in BuzzPlay.com?
By expanding the amount of articles visible at the bottom of PlayBuzz’s home page, and highlighting the word “you” we can see how often the word was used.
View PlayBuzz’s home page expanded and you and your words highlighted.
Conclusion and Takeaway
Sharing content has became an online obsession, therefore creating an opportunity for SEO’s to have a free distribution channel that can be leveraged by creating timeless pieces that are viral. This is critical to content marketing and an essential part of a successful SEO portfolio. To achieve that, it’s important to understand the winning players and their strategies so “you” are able to create useable, relatable and shareable content that can be leveraged across all channels, thereby supercharging your traffic, conversion and your distribution.
