The Green Group Studio Blog

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Posted by on in SEO

You've got your business started, website up and running, and now it's time to up your marketing strategy. Blogs are a fantastic way to organically increase your search engine rankings, credibility within your niche or industry, and authenticity or connection with your clients. Although it's a relatively easy way to expand your business platform, many individuals and businesses don’t use their blog to its fullest potential.

The Content Strategists at Green Group Studio have already given you some great tips and tricks to writing copy for your website, but blogging is a whole different medium. While website copy is typically centered around informing customers about products or services, blogs are generally written in a more conversational tone and seek to inform users about how their problems can be solved based on the company's offerings. This helps to draw potential customers to your website and makes them feel more comfortable with your brand. This unique ability to relate to customers is the true value of a company's blog.

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Posted by on in Holidays and Special Dates

As we ring in the New Year, the team here at Green Group Studio is excited to welcome a new member to our growing staff, Lyssa Winograd. A world traveler who has lived in New York, New Zealand, and Australia, and has visited five out of the seven continents, Lyssa recently moved down to Palm Beach County, Florida. She graduated from Penn State University with a Bachelor of Arts in journalism, and is now our Social Media and Blogger Intern Extraordinaire. She has a love of the written word and is excited to get started working for and with our fantastic clientele.

When she's not in the office writing and researching, Lyssa can be found reading, doing yoga, or binge watching the latest Netflix shows and movies.

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