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Subscribe to this list via RSS Blog posts tagged in branding
Posted by on in Marketing

A brand value is a desirable principle or quality that embodies a brand. For business owners, identifying their brands’ values can help to streamline decision-making and provide direction in everything that they do. From marketing campaigns to HR, and everything in between, branding experts agree that identifying your company’s brand values will help to make starting and managing a business easier. Consider the below benefits when deciding whether or not to invest the time in pinpointing your brand’s values.

 

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Posted by on in Marketing


As a graphic designer with almost ten years of experience, I cannot stress enough the importance of consistently marketing your business. It doesn’t matter how great the quality of your product is or how amazing your services are; if you don’t put in the effort to properly market your business, you’re going to go unnoticed by consumers. Brand awareness and product relevance are crucial pieces to growing your business and creating loyal customers. Below are a few of the basic steps to getting your company on a consumer’s radar.

Posted by on in Sharable

It is astounding how many people do not protect their company name by registering it with the US Patent and Trademark Office (USPTO). I have heard a couple of client nightmare stories where they have, after years of developing a brand (spending thousands of dollars), been told that they can no longer use their company name for one reason or another.

First off, let me say that I am not an attorney, and this is not to be construed as legal advice. If you need an intellectual property attorney - get one, or feel free to contact me for a referral for an intellectual property attorney.

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Posted by on in Technology Trends

In a brave and possibly foolish move, the execs at YouSendIt deceided to rename their company to "Hightail."  While they want to add additional services and not be pigeon-holed into being a "one trick pony," was it worthwhile? You can see their media blog release here.

Personally, I am from the school of thought: "If it ain't broke, don't fix it."  Most people know what YouSendIt is and what it does. Even if you have never heard of it, it's not rocket science to figure out the service they provide. As the CEO of a design studio, one would think that I should be for re-brandings. However, why destroy a well-known brand?  Why not look into alternatives, or perhaps a byline-style branding "YouSendIt - a Hightail Company?"  

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