The Green Group Studio Blog

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Posted by on in Sharable

How sweet it is to turn 6! Although it feels like an anniversary more so than a birthday because we love what we do. A little factoid: traditional wedding anniversary gifts for the 6-year milestone is candy or iron. Despite the fact that chewing on either isn't great for your teeth, our dentist and dental lab clients will tell you that they got some pretty sweet designs over this past year.

Being born in 2008, our skills were forged in the fire of a tumultuous economy. Despite this, we've had the amazing opportunity to create a plethora of designs and branding this past year for a wide range of clientele ranging from dynamic small businesses, to the 4th largest bank in Florida to multi-state franchises and national companies ranging from a lifestyle nutrition company, to a delicious crunchy food product.

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Posted by on in Technology Trends

In a brave and possibly foolish move, the execs at YouSendIt deceided to rename their company to "Hightail."  While they want to add additional services and not be pigeon-holed into being a "one trick pony," was it worthwhile? You can see their media blog release here.

Personally, I am from the school of thought: "If it ain't broke, don't fix it."  Most people know what YouSendIt is and what it does. Even if you have never heard of it, it's not rocket science to figure out the service they provide. As the CEO of a design studio, one would think that I should be for re-brandings. However, why destroy a well-known brand?  Why not look into alternatives, or perhaps a byline-style branding "YouSendIt - a Hightail Company?"  

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