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Posted by on in Google

b2ap3_thumbnail_New-Google-Logo.png

Looks like Google got a makeover just in time for its 17th birthday, and most people don’t seem to know what to make of it. Google’s logo—as well as and the variety of products Google offers—has undergone many changes since Google’s incorporation in 1998. When it was first launched, Google could only be reached from a desktop PC, but now—seventeen years later to be exact—people can interact with Google using a seemingly infinite number of devices, platforms and even apps. With the increased ease of access, the many people using Google have come to both recognize and trust Google’s old logo; a logo that for many years has remained recognizable, even through the subtle alterations that were noticeable but never radical. So what does it mean when a logo, especially that of a major corporation, changes drastically?

Posted by on in Sharable

It is astounding how many people do not protect their company name by registering it with the US Patent and Trademark Office (USPTO). I have heard a couple of client nightmare stories where they have, after years of developing a brand (spending thousands of dollars), been told that they can no longer use their company name for one reason or another.

First off, let me say that I am not an attorney, and this is not to be construed as legal advice. If you need an intellectual property attorney - get one, or feel free to contact me for a referral for an intellectual property attorney.

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