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Posted by on in Marketing

A brand value is a desirable principle or quality that embodies a brand. For business owners, identifying their brands’ values can help to streamline decision-making and provide direction in everything that they do. From marketing campaigns to HR, and everything in between, branding experts agree that identifying your company’s brand values will help to make starting and managing a business easier. Consider the below benefits when deciding whether or not to invest the time in pinpointing your brand’s values.


Posted by on in Uncategorized

Influencer marketing is a great way to get your brand's name out there and, when done correctly, can create an influx of new leads and clients for your businessBefore your company can truly take advantage of influencer marketing, it's important to understand exactly what influencer marketing is, who the potential influencers in your market are, and why it can help your businessFor all of these answers and more, read below on the what, who's, and why's of influencer marketing.


Posted by on in Social Media

With so many different social applications out there to choose from, it's hard to know which ones are worth utilizing from a business standpoint. Since Instagram came out in October 2010, the application has quickly become one of the top performing social media platforms available—which is saying a lot when you consider competitors like Facebook and Twitter. As of December 2016, Instagram has over 600 million users from all over the world, allowing businesses of all sizes to tap into markets that were never before thought possible. Below is a brief introduction into the basics of Instagram, as well as how businesses can take advantage of the platform as a marketing tool.

Posted by on in Newsroom

You’ve heard about it on the radio, read about it on the internet, and may have even laughed at it as people walk around with their phones glued to their hands. It’s the newest and biggest trend that has children and adults alike out of their homes and flocking to parks, shopping plazas, and universities. It’s Pokémon Go, and it is everywhere.

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