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Responsive Web Design

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Responsive Web Design:
One website, Many devices.

With 91% of U.S. residents always within reach of a smartphone and/or tablet, there is only one solution for your website: Responsive Web Design. 28% of Internet usage comes from mobile phones and is projected to take over desktop usage by 2014. Without a mobile-friendly site, you’ll be driving users to your competition. According to Masha Fisch of Google Mobile Ads Marketing, “67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way.” 

  

What is Responsive Website Design?

Responsive Web Design (RWD) is the most effective solution for displaying a website on multiple devices. Since there are so many different screen sizes (resolutions) from mobile to desktops, RWD enables you to display a website correctly, without having multiple versions of your website. The old method used to require maintaining a mobile version of a website, while Responsive themes/templates allow you to maintain a single, centralized website.

In 2012, Google told developers that responsive web design is Google’s recommended configuration for mobile site design, and refers to responsive web design as the industry best practice.

 

How will I benefit from making my business website responsive?

Responsive Web Design resolves a number of issues for businesses. It dismisses the need to create a separate mobile site, saving time and money. It also provides the user with a seamless experience no matter what device they are using to view your website. This will help your company preserve your brand integrity by distributing consistent messaging to all web users.

 

Usability

The leading benefit of a responsive website is its flexibility to adapt to different screens. In-turn, this makes your website easily accessible on all types of devices. Depending on the screen size, a responsive website shuffles content, resizes images, and adjusts menu items and font sizes to deliver a user-friendly experience. No matter what device your website is being viewed on, users will be able to effortlessly read and navigate.

 

Easy to maintain

Responsive web design is easy to maintain simply because it is a single website that opens seamlessly on different devices. When you need to update the site, website administrators have to update on one platform and one platform only. You have only one set of content to manage that will save you precious time and money.

 

Better SEO

Responsive web design is now becoming a must for making your site search engine optimized. Instead of optimizing content or building links for multiple sites, responsive design creates a single model that is easy to update and optimized for all devices. The URL structure also remains the same for all devices be it an iPad, desktop computer or a mobile phone that makes it easy for Google to index your site. This also helps increase the traffic to your responsive pages — versus dividing the traffic to different URLs.

Boost up sales

If a user encounters a problem while opening your site on their preferred device, you are sure to lose a potential customer. However, when a user can access your site from any device, they are unlikely to switch to a rival brand. An enhanced user experience means increased sales and better conversion rates.

In 2014, it is projected that mobile and tablet web surfing will surpass desktop browsing. Having a website design that adapts to your customers will help increase your brand exposure, sales, as well as reputation. Everyone likes a seamless user experience, and studies show that an easy to use website interface converts more customers and engages more people.

Just as responsive websites adapt to various screen sizes, we must adapt to these new and better methods. Contact us and we can help you access your current amount of mobile traffic, and what is needed to make your website responsive.

 

Want to see responsive design in action?

You can simulate our website on different devices HERE.

Multimedia Designer - Xander works on all things digital. Web design/development, video editing, web animations, app design/development, whatever. Ideas go in, pretty things come out. He graduated from the Digital Media Arts College in 2013 and loves Interaction Design.

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