Content marketing is the practice of creating and distributing useful and unique content related to your business that is geared towards having people find your business and ultimately buy from you. This is achieved primarily through blogging and social media. By blogging on your own website, and sharing those blogs on other websites, you gain higher visibility to customers who might not otherwise find your website. In most cases, this is done by doing a product review/comparison or by providing other educational or entertaining content. Today's savvy consumers go to the Internet to find the answers to any questions they may have when evaluating their options. By providing useful content, potential customers can stumble upon it and head back to your website.
Whether this is done with text, infographics,or video, content marketing is key to engaging customers. In addition to pushing out content, it's equally important to engage with customers, answer their questions, and ask them about topics they would like to see in future posts. Having your content and social media shared online also increases the visibility of your website in search results.
Proper media planning is essential to a content marketing strategy. For instance, if your company is attending or hosting any awards or events (including seasonal events), a well strategized content marketing schedule allows you the plan for multiple customer touch points prior to events, ensuring the best turnout, media coverage, and customer awareness.