A well-executed Pay-Per-Click (PPC) AdWords campaign is optimized to make you money! Most campaigns created by novices run into a number of pitfalls that end up costing them money—making them think that PPC is a scam. The truth is that when properly managed, your PPC campaign has the potential to draw qualified traffic to your website, rather than wasting money on unqualified traffic that is unlikely to become future customers.
Green Group Studio’s PPC strategy is structured to accomplish step-by-step goals from analysis, development and testing, to optimization and maintenance.
Pricing will vary depending on your budget and whether you select monthly, quarterly, or annual billing. Please contact us at 561-594-7336 to receive an accurate quote from one of our in-house PPC experts.
For many businesses, pay-per-click makes perfect sense for the following reasons:
There are many common PPC pitfalls that poorly managed campaigns seem to have in common.
The biggest pitfall is directing traffic from an ad to the homepage of your website. This is where dedicated landing pages come in. A dedicated landing page is a web page that is custom tailored to receive web traffic from a specific search term that you will be paying for with your PPC campaign. It has been proven that when a person visits a webpage that is specifically tailored to their search term, you have a better conversion rate and page relevancy score from Google. This means higher rankings in your campaign and better overall conversions.
Another common pitfall is not setting up what is called a "negative keyword". A negative keyword is a search term that you designate where your ad will not display if that search term is used in conjunction with keywords that you have. For example, if you are a mechanic, you may want to have ads for the search term "car repair". However, unless you set the proper negative keywords, your ad may come up under search queries that would not provide relevant visitors, such as "do it yourself car repair". This is just one small example of the many scenarios that unnecessarily burn through SEO budgets.
A third pitfall is not setting up proper campaigns. Ideally, you’ll have different SEO campaigns set up that are specific to groups of search terms. For example, if your company offers business magazines and books, you’ll want to have a separate campaign for each. This will allow you to custom-tailor your ads to the specific service versus grouping items together. This becomes even more powerful when you have proper landing pages for each campaign. Campaigns should have sets of ads relating to the groups of search terms for that campaign. As part of our pay-per-click services, we evaluate the performance of these ads on an ongoing basis and replace less successful ads with new ones regularly. Essentially, it is ongoing course-correction that allows Green Group Studio’s SEO professionals to maximize your ROI.
If you have an existing pay-per-click campaign that is not performing well for your business, or are looking to start a new campaign, call us today at 561-594-7336 for a free consultation with one of our SEO professionals.
All too often, our experts hear from small business owners who have lost tons of money in PPC campaigns that weren’t properly managed and/or optimized. Our team is here to ensure you get the maximum return from your online marketing budget with PPC marketing.
Sometimes, out of necessity, small business owners attempt to fulfill all of the roles in their company. Unfortunately, that takes you away from your company’s core business. Efficiently optimizing an online marketing campaign is a very tricky and risky task that can lead to a loss or gain of thousands of dollars. With our professional in-house team steering your campaign, you can stop the bleeding and start focusing on what’s really important, doing what you do best!