At Green Group Studio, we're in the business of building brands. Whether you need help giving your company a name, logo, color scheme, or anything in between, our branding experts are here to ensure that you stand out amongst the competition.
Branding is more than just the physical elements that display a company's name, like a logo, website, or marketing materials. Branding includes the way consumers perceive your company. A brand is how consumers recognize you and think about your products and services, especially in relation to the competition. Even though branding can include something intangible, it still has a major influence on consumers' buying decisions.
Every brand has a voice that is essentially a personification of how consumers see them. For example, Proctor and Gamble conjures up images of a nurturer, while Wells Fargo emotes a more respectable feel. Your brand's voice is important as it will set the stage for the types of consumers you attract.
Your brand's message is no more clear than in your tagline. A brand message states what a company's position is and what they intend on providing to their customers. For example, Target's famous tagline "Expect More. Pay Less." effectively states the company's goal of providing quality products at a lower cost than its competitors. Your brand messaging should be consistent throughout your marketing ventures so that consumers are well aware of your position in the market.
Interested in learning more about how our branding services can take your business to the next level? Call Green Group Studio today at (561) 594-7336. Already have an established brand that could use a makeover? Visit our Rebranding Page.