Content Marketing
Blogging, Social Media & Reviews! Oh My!
What is Content Marketing?
Content marketing is the practice of creating and distributing useful and unique content related to your business that is geared towards having people find your business and make a purchase. This is achieved through blogging, social media and influencer marketing.
Media Planning
A deliberate media strategy paves the path for successful marketing. For instance, if your company is attending or hosting any awards or events (including seasonal events/expos), a well-strategized content marketing schedule allows you the plan for multiple customer touch points prior to events, ensuring the best turnout, media coverage, and customer awareness. We work with companies of all sizes to help develop and deploy content marketing strategies.
Let's make a plan together! schedule a call today
Blogging Expands Your Visibility
By blogging on your own website, and sharing (linking to) your blogs on other websites, you gain higher visibility to customers who might not otherwise find your website. In most cases, this is done by doing a product review/comparison or by providing other educational or entertaining content. Today's savvy consumers search online to find the answers to any questions they may have when evaluating their options. By providing useful content, potential customers can stumble upon it and head back to your website. At GGS, we help relieve the burden of this content creation, and work with our clients to put together a content strategy.
Whether this is done with text, infographics, or video, content marketing is key to engaging customers. In addition to pushing out content, it's equally important to engage with customers, answer their questions, and ask them about topics they would like to see in future posts. Having your content and social media shared online also increases the visibility of your website in search results.
Whether this is done with text, infographics, or video, content marketing is key to engaging customers. In addition to pushing out content, it's equally important to engage with customers, answer their questions, and ask them about topics they would like to see in future posts. Having your content and social media shared online also increases the visibility of your website in search results.
Influencer Marketing - Leverage Existing Audiences
We help companies reach out to influencers to promote their business. We assist companies in influencer outreach, as well as identifying content for influencers to share. Depending on your business offerings, an affiliate marketing program may also be beneficial.
Affiliate Marketing
We can also help you create and execute a successful affiliate marketing program. This includes setting up everything from e-commerce setup with affiliate-only pricing (including commission tracking), as well as your affiliate registration. We work with our clients to ensure they have the proper technology and plan in place for affiliates. We also assist in creating promotional content for influencers to utilize.
Social Media
Social media is really a distribution channel for your content, as well as your influencers and affiliates. Whether Instagram, Facebook, or LinkedIn, or elsewhere, having an experienced team is priceless. Not only do we help custom brand social media pages to ensure uniform branding, we also help with sharing content as well. Not to mention, social media is a great way to get customers to brag about you - or at least give you an online review.
Leverage Customer Reviews
It's one thing to brag about your product or service, and another to get your customers to do so. Extend the visibility of client testimonials, and your reach by leveraging reviews and setting up the proper procedures to easily share links for companies to give you a review. This dovetails into SEO Services, but is worth mentioning, as these two subjects have a big overlap. Gone are the days of link farms and keyword packing.
