An Equestrian Industry Design

Diptera came to us looking for a colorful rebranding along with corresponding marketing materials that focus on their market: the equestrian community. Diptera’s automatic spraying systems use safe, natural insecticide produced from chrysanthemum flowers to keep away biting bugs. Their applications range from stables to outdoor living areas where biting insects may lurk.

In order to grasp the look and feel for a new logo, we met with our client to hear about her company and what it stands for. From there, we went over ideas for the logo that best reflected her products and services.

Our initial concepts utilized symbolic elements like a chrysanthemum flower and horse silhouette, which later evolved into something more seal-like. After some feedback from our client, we elaborated on the silhouette and added a care-free happy vibe. The end result was a colorful yet elegant logo featuring an illustrated horse happily galloping through a meadow.

We created custom labels for Diptera’s iconic insecticide barrels to show off the brand, as well as post contact information for any maintenance requests. The added benefit is if a property changes hands, or anyone inquires about the misting system, the company info is readily available.

We were tasked with creating business cards that our client’s sales staff could write on (for estimates/notes) for their clients. Our design allowed for one side to be clean with only the client’s web address while the reverse side contained the standard business card contact info. We made sure to choose the proper paper stock to make jotting down notes easy and smudge-proof.