The Clean Skin Club had a lot of big ideas, so we set out to make them a reality for owners Ben and Mor. Looking to freshen the faces of young women 20-30 something with pure, natural and organic ingredients, the Clean Skin Club needed branding and packaging that would appeal to their target audience. A fresh look that would work across the entire product line.
The Clean Skin Club wanted a logo that incorporated the face of their audience. This fresh face would embody the brand and their messaging — clean and inclusive. The face of the Clean Skin Club needed to be friendly, smart, and alluring all at once — so we designed it for them!
Just like their luxury cotton swabs and plush pads we wanted our clients to leave a distinct impression whenever they handed off their business cards — The cards have a velvety-soft cottony touch making contact with that contact a real, physical experience. We also made them visually stunning with silver foil and embossing to make their iconic logo pop.
Clean and fresh was a must in the Clean Skin Club package design. From the bold blues to the sparkle of silver, the packaging had to be clean, light and fashionable so that people could feel good about displaying them on their bathroom counters, throwing them in their handbags or taking them on the go!
Getting products to pop from their print and digital pages draws customers in—customers shop with their eyes first, so creating photos that capture the fresh, clean, nature-inspired products of the Clean Skin Club was critical. Capturing products in their natural habitat increases customer awareness, they can see how the product fits right into their lives. To do this type of photography requires staging. Setting the stage with props, proper background, lighting, and imagery sets the scene for the star of the show—your product.
A BSM is a great way to ensure a Brand’s marketing materials, packaging, and over-all look and feel remain consistent. It’s a do’s and don’ts manual which defines the bounds of what is (and isn’t) acceptable regarding all things relating to your Brand. A BSM is also where you’ll find the break down of your Brand’s colors for both print and web, find examples of all the typefaces and fonts your Brand utilizes, see examples of logo usage, etc.
We take pride in our photography—making sure every product and prop is positioned perfectly, well lit, and ready for shooting. With creative minds at work, we experiment with layouts and added elements to make every shot shine. Here’s a behind-the-scenes look at the Clean Skin Club product shoot.
We try not to play favorites, but we love some of our work too much not to share!
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