On the Fast Tack to Success | SuperCar
GGS was hired by Supercar Weekend’s parent company to assist with event branding, collateral and advertising to complement it’s rigorous media advertising campaign which includes more than 4,000 television commercials broadcast on major networks such as CNN, E!, The Discovery Channel, and more, so we shifted SuperCar’s branding into high gear with this creative that is sure to move you!
In addition to the Sponsorship Guide, GGS created various logo concepts, shields and seal were created. Location-themed logos (and business cards) were created for the future planned events in the Hamptons and New Orleans. The sponsorship guide featured Shaquille O’Neal and Mayor (now Congresswoman) Lois Frankel.
GGS Created various collateral for the event marketing & advertising:
- VIP Reception Invite
- VIP Lanyards for Event
- Billboard Ad
- Newspaper Ad
The Supercar Weekend website that GGS created featured photos of previous events and showcased sponsors via banner ads. In addition to having event information and the sponsorship guide, it facilitated operations, including e-blasts, vehicle registrations, and media inquiries.