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515 N. Flagler Dr, Ste 350
West Palm Beach, FL 33401
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Making a Splash Online
Almar Jackson Pools came to GGS looking for a website that better reflected the quality of its custom pool design and construction work. The goal was to create a more polished, visual online presence while making it easier for prospective customers to explore services, see completed projects and take the next step.
The project has since expanded beyond the initial redesign to include e-commerce, video, local SEO and digital advertising support, giving Almar Jackson a website built to generate business both in the backyard and at the storefront.
Custom Pool Web Design That Makes a Splash
GGS redesigned and redeveloped the Almar Jackson Pools website around the work itself, pairing a cleaner, more sophisticated visual direction with clearer navigation, service content and calls to action.
The responsive site brings together custom pool construction, renovations, repairs, portfolio work, testimonials and company information while giving the photography room to do what great pool photography should do: sell the experience.
Putting Award-Winning Pool Work Front and Center
For a custom pool builder, finished projects can make the strongest sales pitch.
GGS developed the site’s portfolio and pool galleries to make Almar Jackson’s work easier to explore, while showcasing awards and recognitions. We also edited a custom video montage for the homepage, creating a more immersive first impression without sacrificing the clean, high-end feel of the design.
From Poolside to Online Shopping
The redesigned website also gave Almar Jackson a new way to extend its retail business beyond its Jupiter storefront.
GGS developed a WooCommerce store with organized product categories, product listings and Stripe payment processing, creating an online destination for pool floats, toys, swimming gear, accessories and other products. The store has continued to evolve as inventory and product categories expand. The live shop currently carries a substantial catalog across multiple categories.
Local SEO Built for the Right Backyard
A beautiful website still has to be found.
GGS expanded Almar Jackson’s search presence with on-page SEO, analytics and sitewide optimization, then developed dedicated content for high-intent services including new pool construction, pool renovations and pool repairs. The content was structured around the services and South Florida markets prospective customers are actually searching for, with supporting FAQs.
Connecting the Store to Google
As the e-commerce side of the business grew, GGS helped extend the product catalog into Almar Jackson’s broader digital marketing ecosystem.
That work has included connecting WooCommerce with Google, configuring product synchronization and helping establish the Google Ads environment needed to promote products and reach prospective customers beyond the website itself.
More Client Spotlights
We try not to play favorites, but we love some of our work too much not to share!
