Making Headlines with a Digital Advantage

Waste Advantage Magazine is an industry publication serving waste management and recycling professionals throughout North America. Looking to strengthen its digital presence, Waste Advantage hired Green Group Studio to redesign and develop its website, improve the user experience, and create custom solutions for advertising, digital publishing, and its online MarketPlace.

Since 2018, GGS has continued expanding and refining the platform with new features, design enhancements, and ongoing technical support to meet the evolving needs of the publication and its audience.

From the Client:
“We’ve had the pleasure of working with Green Group for nearly a decade, and their expertise continues to impress us. They are highly knowledgeable in every aspect of their work and consistently go above and beyond to be helpful. Their service is truly first-class—prompt, responsive, and reliable every time. If you’re looking for an outstanding website development company that also offers a wide range of additional services, I can’t recommend Green Group highly enough.”
— Marc Fernando
Waste Advantage Magazine

A content-rich publication deserves a website that makes every story accessible. GGS redesigned Waste Advantage’s website with improved content hierarchy, responsive layouts, streamlined navigation, and a more engaging reading experience across devices.

Our team subsequently redesigned the homepage and implemented additional website enhancements, including updated branding elements, flexible content layouts, and improved editorial controls. The result is a publishing platform designed to make managing content easier and navigating it more intuitive.

For an industry publication, advertising needs to deliver measurable value. GGS developed a custom advertising management system that expanded placement opportunities throughout the website while introducing detailed tracking of ad displays, on-screen impressions, and clicks.

Advertisers could be featured in targeted locations and content categories, while reporting tools provided statistics by ad placement and date range. Additional enhancements refined how advertising appears within articles and expanded the system’s analytics capabilities, giving Waste Advantage greater flexibility in managing its digital advertising inventory.

Waste Advantage’s MarketPlace connects businesses buying and selling equipment and services throughout the waste and recycling industry. GGS rebuilt the MarketPlace to improve navigation, product presentation, and listing management for both visitors and advertisers.

The custom system introduced featured listings, improved product pages, direct seller inquiries, and self-service listing management with administrative approval controls. Later enhancements added online listing purchases with integrated payment processing, reducing manual administrative work while creating a more convenient experience for businesses advertising their products and services.

When Wastecon 2021 went virtual, Waste Advantage turned to GGS to produce a promotional video introducing the publication to conference attendees.

Our team also developed an alternate version for broader digital marketing use, extending the video’s reach beyond the event and creating a reusable promotional asset for the publication.