Florida Based. Florida Focused. | FCB
Florida Community Bank has over $8.5 billion in assets, is one of the most well-capitalized banks in the state, and is the second-largest Florida-based bank. FCB Banking Centers can be found in many Florida counties, including Broward, Indian River, Miami-Dade, Orange, Palm Beach, and Sarasota. Green Group Studio was enlisted to provide rebranding services that would bring the historic bank new life.
Indoor & Outdoor Signage
When we started rebranding FCB, we wanted to design something attention-grabbing for their in-store signage. Before, FCB’s signage was lacking customer connection and needed much updating. Some of the things we did to improve their signage were anchoring each sign with a bar in their main corporate color, identifying each product with a unique color, and incorporating the human element in the imagery. Their branding was recently updated with a san-serif font for a more modern look.
Direct Mailers & Postcards
One way FCB remains in touch with the communities they serve is through the use of direct mailers and postcards. Ranging from innovative product promotions to event announcements, these marketing materials are sure to stand out from your mail stack!
Cards & Invites
Every year, FCB likes to send out holiday cards to its friends, family, and the communities they serve. We enjoy providing them with unique cards year after year. FCB also holds several events throughout the year. One of which was the Cruz Building Event, which we provided invitations for, as well as other print and digital collateral such as name badges, electronic invite, and customized party favors.
Mortgage Central was created by the Green Group Studio team to provide potential and current FCB mortgage customers with a central location for all of their home financing needs. Sleek, stylish, and informational, this microsite was designed, developed, and written by GGS.
Lights, Camera, Action!
Green Group Studio has written and produced multiple videos for Florida Community Bank. Whether they cover specific products (like “Refer a Friend”) or FCB as a whole (like their video for the “Women’s Fund”), GGS captures the spirit and values of FCB in a visually interesting way.