As with every good brand, having a BSM (branding Standards Manual) is a must. A BSM helps identify a brand’s boundaries by setting guidelines for a brand’s colors, typeface, voice, etc. The Why Not Company’s brand is clean and bold, and their BSM helps to maintain that feeling in every application.
A fresh teal blue pleasantly contrasts with a pure white gardenia illustration making this label pop and stand out from the crowd. A bit of pattern and pops of yellow accent the label nicely.
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