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515 N. Flagler Dr, Ste 350
West Palm Beach, FL 33401
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A New Hope
No, not Star Wars, but it is a stellar cause. The nonprofit Carrier of Hope was the brainchild of Alyssa Carrier, CEO of AC Disaster, created as a women-led organization to help champion humanitarian causes and tackle pressing social issues. To launch this organization, Carrier of Hope reached out to Green Group Studio for branding and website development.
Branding For A Cause
After discussing with her team the brand concept to convey, we were off to the races with logo design concepts. The final result was an elegantly crafted logo in symbolism of the brand values and name, as a hand that also takes shape as a dove, the iconic symbol of hope. Paired with a soft and feminine palette, the Carrier of Hope brand came to life.
Brand Identity
With the logo completed, we refined and finalized the other components of the brand identity—defining tertiary colors, the look and feel of supporting photography, and the typography palette.
Digital Donations & Online Experience
Once the brand was finalized, we jumped into website development. As Carrier of Hope was kicking off its efforts, the website needed to be simple, showcasing the organization and informing people of its causes, inspiring volunteer efforts and motivating potential donations. The website’s delicate and refined aesthetics meet the goal of representing a compassion-driven purpose.
More Client Spotlights
We try not to play favorites, but we love some of our work too much not to share!
