Roadway Safety, Built to Move

Croc Enterprises has spent decades developing equipment and services built around safer, more efficient roads. Its flagship company, Croc Crash Solutions, provides TMA trucks, attenuators and traffic-safety equipment for crews working in demanding roadway environments.

GGS helped Croc build a digital presence that supports that growing product line, then expanded the work into custom web applications, digital marketing, sales materials, lead tracking and new websites for Croc Enterprises and Croc Line.

Croc Crash Solutions needed a website capable of presenting a large and growing equipment lineup without overwhelming buyers.

GGS created a flexible product-focused website that organizes trucks, attenuators, rentals, parts and current inventory into an experience that works as both a marketing site and a practical sales resource.

View site 

As Croc expanded, GGS developed new web experiences for both Croc Enterprises and Croc Line.

The Croc Enterprises site gives the parent company a clear digital home, while Croc Line takes the shared brand in a more service-focused direction with dedicated service pages, quote and careers forms, video content and a project gallery built to show the work in action.

Croc Crash Solutions 

Croc Line 

For Croc’s highly customizable crash trucks, GGS developed an interactive TMA Truck Configurator that turns a complex sales process into a guided online experience.

Visitors can select a truck model, choose options and upgrades, provide vehicle details and send the completed configuration directly to Croc’s sales team.

GGS developed Croc Crash Solutions’ paid-search strategy around the products and inquiries that matter most to the business.

That includes dedicated landing pages, Google Search and Performance Max campaigns, conversion tracking and ongoing optimization focused on generating stronger sales opportunities rather than simply more clicks.