Conscious Muscle made a conscious decision when choosing Green Group Studio to reimagine their website, redesign their package labeling, and refresh their logo.
As a business that espouses social consciousness, Green Group Studio aligned with their brand messaging, so both client and team were thrilled to collaborate.
We took a deep dive into Conscious Muscle’s website and social media, finding out who their customers are. Then we spoke to them using unique design elements, all while maintaining our client’s authentic voice.
Conscious Muscle’s initial logo and label design was bold, but it was missing the mark. It’s very masculine, the strong packaging wasn’t attracting their target audience—women! Through research, we discovered that women are choosing Conscious Muscle to discover veganism. So, we softened the package’s label design with color without losing the powerful symbol of the vegan gorilla.
Conscious Muscle’s site needed to be a bit more user-friendly on the surface and behind the scenes. We helped make it so by guiding their target audience to more in-depth information about products, services, and their animal rights advocacy; organizing it in a more intuitive way.
When most of your customers are finding you on their mobile devices, you need to be perfectly mobile-friendly! We designed Conscious Muscle’s website to be as visually stunning and accessible whether customers are visiting with their smartphones or surfing the net on their laptops.
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