Stronger Branding Begins with GGS.
At Green Group Studio, we're in the business of building brands. Whether you need help giving your company a name, logo, color scheme, or anything in between, our branding experts are here to ensure that you stand out amongst the competition.
Branding Design Clients
Additional work samples
What is Branding?
Branding is more than just the physical elements that display a company's name, like a logo, website, or marketing materials. Branding includes the way consumers perceive your company. A brand is how consumers recognize you and think about your products and services, especially in relation to the competition. Even though branding can include something intangible, it still has a major influence on consumers' buying decisions.
Your Brand Voice
Every brand has a voice that is essentially a personification of how consumers see them. For example, Proctor and Gamble conjures up images of a nurturer, while Wells Fargo emotes a more respectable feel. Your brand’s voice is important as it will set the stage for the types of consumers you attract.
Your Brand Messaging
Your brand's message is no more clear than in your tagline. A brand message states what a company's position is and what they intend on providing to their customers. For example, Target's famous tagline "Expect More. Pay Less." effectively states the company's goal of providing quality products at a lower cost than its competitors. Your brand messaging should be consistent throughout your marketing ventures so that consumers are well aware of your position in the market.
Define Your Brand With A Branding Standards Manual (BSM)
Setting well-defined brand standards can drive the continuity in the look, feel, voice and messaging of your brand. That’s why every successful brand has—and utilizes—a BSM. At GGS, our branding experts help define your brand’s parameters and rules, allowing you to communicate and share these standards in a BSM. This manual guides your brand’s logo and color usage, fonts(s) and typeface treatments, in addition to acceptable and non-acceptable imagery, as well as your brand’s voice and vernacular. Defining the tone, formality, and sometimes quirkiness of a brand’s voice can inject a personality that resonates with your audience (not you’re your customers, but prospects, internal team, and prospective new hires).
Building a BSM takes careful thought, coordination and meticulous planning. It takes professional know-how to define your brand’s look-and-feel and assemble it neatly into a manual that will become the most essential handbook for your business’ identity. If you are looking to build your brand’s recognition or elevate it to a higher standard, contact us today for a free branding consultation.
Interested in learning more about how our branding services can take your business to the next level? Call Green Group Studio today at (561) 594-7336 . Already have an established brand that could use a makeover?
Visit our Rebranding Page