Designing a CBD Brand

Nature’s Pain Relief focuses on CBD products, designed with quality in mind.

Our client asked us to create a logo that reflected a premium, feel-good brand. It also had to appeal to a mature target market. We decided to go with a slab typeface with bright gold and green colors. To reflect the CBD product lines, we created an iconic droplet cradled by two leaves, surrounded by rays. We made two variations of the logo—a stacked version and a wider one that was created for their web banner.

Our client wanted labels that reflected the quality of the products. We provided him with deep green label designs for his regular-strength products and shiny reflective gold designs for his extra-strength products—the exception being his lavender-scented roll on which is a royal purple shade. All of Nature’s Pain Relief product labels are accented with gold foil for a cohesive look and feel.

As Nature’s Pain Relief expanded their offerings, we were given the opportunity to design their CBD Pet Chew pouches. Designed to reflect the brand, yet have its own distinct design, these pouches feature a clean, yet eye-catching layout.